Our Approach

We believe beauty should be uncomplicated, individual and fun. 


You’ll never see or hear us using words like fight, fix, tame, erase, frizz, unruly or anti-aging. 


Inspired by this philosophy, and the idea of waking up on the Good Side, we’ve dreamed up a collection of simple silk staples designed to be soft on you both night and day.


In an array of bedroom-worthy colors, custom dyed with you and your space in mind, our thoughtful essentials look as good as they feel. 


Taking us to bed means celebrating the positivity and self-expression in our diverse beauty stories. From morning faces to pillow talk, we're here for it all.


To good things ahead!

Our Sustainability Dreams

We want the planet to feel good too, so we strive to make everything we create as gentle on the earth as possible.


Our Silk


OEKO-TEX certification ensures our silk essentials are free of harmful chemicals, toxins and irritants, so you can rest easy.


Our custom colors are made with eco-friendly dyes and all wastewater is treated onsite before being released.


Our Packaging


Made from either recycled or plant-based materials, our packaging is reusable, recyclable or compostable.


Our Factory


We chose our factory based on the highest ethical standards. Audited annually by Sedex, an organization that works to ensure fair remuneration and safe conditions in global supply chains, all of our factory’s employees receive equal pay without discrimination and have the right to unionize.

Our Commitment to Doing Good

As part of our Good Side mission, we want to give back to the communities we live and dream in. 


Starting from launch, we’ll donate 1% of our sales to help the causes we care about.


We’re currently donating to Women for Women International in support of their work to create sustainable change for women survivors of war and conflict, their families and their communities.


As we continue to grow, we look forward to expanding the nonprofits we champion.